Case Study: WestStar Bank achieves 10%+ deposit growth and streamlined CRM with Jack Henry Banking's Synapsys

WestStar Bank - Customer Case Study

WestStar Bank, a $1 billion community bank in El Paso, TX, wanted to be more strategic about growing market share and improving customer service by replacing manual tracking and fragmented processes. To do that it selected Jack Henry Banking’s Synapsys CRM to automate follow-ups, calls, referrals and service event tracking.

Jack Henry Banking implemented Synapsys to centralize contact events, automate onboarding reminders, capture calling and sales activity, and integrate with the SilverLake core. As a result, WestStar Bank reported 10 percent or greater deposit growth, faster service routing, easier monthly sales and compliance reporting, and considerable time and cost savings from eliminating manual tracking.

WestStar Bank

Anita Werner

First Vice President/CRM Program Manager