Case Study: First South Bank boosts profitability and customer loyalty with Jack Henry Banking's Relationship 360

First South Bank - Customer Case Study

First South Bank, a $900 million community bank based in Washington, NC, wanted to move away from free checking and toward a rewards-driven retail product strategy that would attract new customers while keeping existing ones satisfied. To execute that shift, First South Bank selected Jack Henry Banking’s Relationship 360 solution to deliver personalized, balance- and activity-based rewards aligned with its “You First” customer-first mission.

Jack Henry Banking implemented Relationship 360 as a business‑intelligence-driven rewards and loyalty platform that profiles account-level activity, enables targeted promotions, and supports relationship-based pricing. The solution let First South Bank convert free checking to relationship accounts, improve customer conversations and retention, and increase profitability—generating about $70,000 additional income per month while better identifying and rewarding the bank’s most profitable relationships.