Case Study: Extraco Banks achieves a 50% increase in checking-account profits with Jack Henry Banking's Relationship 360

Extraco Banks - Customer Case Study

Extraco Banks, a Waco, Texas community bank with $1.35 billion in assets, needed a flexible, highly customizable checking rewards solution because their legacy platform lacked customization and required converting customers whenever products changed. They selected Jack Henry Banking’s Relationship 360 to build targeted rewards programs that align with their niche business strategies.

Using Jack Henry Banking’s Relationship 360, Extraco implemented a single-platform approach and launched three tailored rewards programs (mass retail, premier, and small business) without converting accounts. The solution drove measurable results — a 50% increase in profits related to checking offerings — boosted debit card use and customer loyalty, and gave Extraco a clear competitive differentiator for marketing and growth.

Extraco Banks

Lindsay Green

Managing Director and SVP