Case Study: Virgin Mobile KSA achieves faster check-outs and unified merchandise visibility with iVend Retail (integrated with SAP IS Retail)

Virgin Mobile - Customer Case Study

Virgin Mobile KSA, part of the Virgin Megastore network and a regional leader in mobile services, faced growing pains from a legacy retail system that lacked a promotions engine, real-time merchandise visibility and modern POS functionality. Slow, keyboard-driven checkouts, inability to sell bundled offers or run targeted campaigns, and poor synchronization between outlets were harming customer experience and constraining growth.

The company implemented iVend Retail integrated with SAP IS Retail to unify store operations with the back-end ERP, add an in-built promotions engine and deploy an intuitive POS. The result was faster check-outs, accurate merchandise visibility across the chain, the ability to configure promotions and combo offers, improved customer insights and more efficient accounting—enabling better retail management and supporting Virgin Mobile’s expansion.

Virgin Mobile

Russel Bacha

Information Technology Manager