Case Study: ITC Ltd achieves nationwide farmer productivity gains with ITC Infotech’s ITCMAARS AI platform

ITC Ltd boosts farmer productivity 30–40% with ITC Infotech

The customer, ITC Ltd, faced a challenge where critical agricultural intelligence was fragmented and difficult for farmers to access, limiting their productivity and profitability. Vendor ITC Infotech addressed this by leveraging its ITCMAARS platform.

ITC Infotech built a groundbreaking digital farmer platform that embedded the world's first AI co-pilot for farmers into ITCMAARS. The solution combined generative AI with deep agricultural expertise, resulting in 30-40% productivity gains and approximately 10% month-on-month growth in user engagement, which improved market access and financial inclusion for farmers.

ITC Ltd