Case Study: an international tobacco giant achieves faster AI-ready data platform transformation with ITC Infotech and Microsoft Fabric

International Tobacco Giant cuts onboarding time 2X with ITC Infotech

The international tobacco giant faced significant challenges with its fragmented enterprise data platform, which utilized multiple 'best of breed' products. This led to poor time-to-market, an inability to leverage AI for insights, high costs, and unclear operational roles. ITC Infotech was engaged to address these issues.

ITC Infotech implemented a solution by migrating all data processing to a single, integrated platform using Microsoft Fabric. This new 'global data pantry' model centralized data governance and security. The results were substantial, including onboarding 19 markets in 16 weeks, a 99% platform success rate, 30% run cost savings, and the ability to deliver AI-driven analytics in minutes. ITC Infotech successfully enabled AI for the client through this transformation.