Case Study: a global chemical manufacturing company modernizes digital experience with ITC Infotech and Adobe AEM

Global Chemical Manufacturing Company modernizes digital experience with ITC Infotech and supports seven languages

ITC Infotech partnered with a global chemical manufacturing company that was struggling with an outdated, on-premise legacy CMS. The system was inflexible, prone to security issues, and had extremely slow page response times leading to customer dropouts. Other significant challenges included an unreliable search function, poor navigation, suboptimal SEO performance, and high maintenance costs.

The solution implemented by ITC Infotech involved modernizing the digital experience platform by deploying Adobe AEM as a Cloud Service, integrated with Adobe DAM and Elastic Search. They redesigned the information architecture and integrated with systems like Salesforce and Magento. This resulted in improved page speed, SEO rankings, and organic traffic. The new site supports seven languages, features a highly scalable faceted search, and provides a fully responsive, secure, and customer-centric platform.