Case Study: Global Air Filtration Corp achieves unified CRM and 360-degree customer visibility with ITC Infotech and Microsoft Dynamics 365

Global Air Filtration Corp unifies 20 years of data with ITC Infotech

ITC Infotech partnered with Global Air Filtration Corp, a global leader in its industry, which was struggling with multiple regional CRM systems. The customer faced significant challenges including painful integrations, data silos across its US, APC, and Canada divisions, and rising maintenance costs associated with managing 20 years of legacy data across three different platforms.

ITC Infotech implemented a unified Microsoft Dynamics 365 CRM solution to streamline campaigns, sales, field service, and warranty management. This single application introduced a Business Region feature and utilized Azure functions to resolve timeout issues. The results provided a unified customer view and analytics, improved operational efficiency and collaboration across all regions, lowered costs, and created a single system with a 360-degree view of 20 years of data.