Case Study: a leading silicones and specialty materials company achieves better consumer engagement with ITC Infotech

a leading silicones and specialty materials company cuts content delivery time by 75% with ITC Infotech

A leading silicones and specialty materials company with headquarters in New York engaged ITC Infotech to transform its digital platform for consumer engagement. The company faced challenges in enhancing its personalized customer experience, improving security, increasing multichannel competitiveness, and delivering an immersive user experience.

ITC Infotech implemented a solution that included the integration of Adobe Experience Manager (AEM) as a Cloud Service, an Elastic search engine, and various B2C and D2C platforms. This resulted in improved SEO rankings and organic traffic, streamlined navigation, and a 50% reduction in total cost of ownership. Additionally, the solution enabled a 75% reduction in content delivery time and created a reusable component library for faster future development.