Case Study: a leading global tobacco company achieves commercial excellence with ITC Infotech integrated planning

a leading global tobacco company boosts ROI on trade fund by 1.5% with ITC Infotech

A leading global tobacco company engaged ITC Infotech to address challenges stemming from its manual trade and commercial processes. The company was struggling with long cycle times, a siloed approach to planning, and a lack of insights into retailers and consumers, which resulted in the suboptimal allocation of its substantial trade funds and a poor return on investment.

ITC Infotech implemented a fully integrated business planning solution for the client. This included a driver-based algorithmic planning framework and 360-degree integrations with the company's CRM and data warehouse. The results were significant, including a 60% reduction in new product launch time, a 1.5% increase in ROI on trade funds, and a 2-3% increase in revenue.