Case Study: a leading CPG business achieves accelerated speed to market with ITC Infotech's integrated TM&D planning solution

a leading CPG business accelerates speed to market with ITC Infotech

The client, a leading CPG business, sought to improve its operational efficiency and trade capital allocation. Its manual, spreadsheet-based trade marketing and distribution (TM&D) planning process was cumbersome and ineffective. ITC Infotech was engaged to help the client transform its TM&D operations to drive profitability through automation and smarter decision-making.

ITC Infotech implemented a comprehensive enterprise-level connected planning solution on the Anaplan platform. This solution integrated strategic, operational, and execution planning across functions, enabling goal flow-down and purpose-based resource allocation. For the client, ITC Infotech's resolution achieved an accelerated speed to market and provided management with a holistic overview of its TM&D processes.