Case Study: REA Group boosts video views and engagement with IRIS.TV Adaptive Plugin

REA Group boosts video views 60% with IRIS.TV

REA Group, operating the realestate.com.au website, faced the challenge of increasing video consumption and optimizing the user experience for their highly engaged audience. They partnered with vendor IRIS.TV to utilize its Adaptive Plugin and machine learning technology to drive more video views and create new opportunities for user engagement.

The solution implemented was the IRIS.TV Adaptive Plugin, which created personalized video thumbnail carousels underneath the video player. This integration resulted in a significant measurable impact: video lift increased by 47% and user retention rate increased by 46% after the carousel was installed, building upon a previous 60% video lift achieved with IRIS.TV's standard integration.

REA Group