IRIS.TV B2B Case Studies & Customer Successes

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IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data. Their mission is to provide the world’s publishers, brands, agencies, and technology providers with a comprehensive understanding of every streaming video in order to create better consumer experiences and business outcomes. Since 2013, the leading media, data, and advertising technologies have utilized IRIS.TV’s privacy-first and neutral data infrastructure to build and scale machine learning solutions including metadata enrichment, personalized content recommendations, analytics, and contextual advertising.

Case Studies

Showing 8 IRIS.TV Customer Success Stories

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AXA UK drives brand awareness with IRIS.TV and Silverbullet’s 4D Context Outcomes Engine

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Carl’s Jr. achieves stronger visits, sales, and ROAS with IRIS.TV contextual CTV targeting

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CNN - Customer Case Study

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How Fox Plus is Utilizing A.I. to Engage Audiences on OTT

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Future Today increases CTV yield and revenue with IRIS.TV contextual targeting

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iOne Digital - Customer Case Study

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REA Group boosts video views and engagement with IRIS.TV Adaptive Plugin

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This Old House - Customer Case Study

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