Case Study: Future Today increases CTV yield and revenue with IRIS.TV contextual targeting

Future Today increases CTV revenue 20% with IRIS.TV

Future Today, an advertising video-on-demand platform with a large portfolio of connected TV (CTV) channels, faced challenges in maximizing the value of its inventory. The fragmented CTV landscape made it difficult for advertisers to target viewers effectively. To address this, Future Today partnered with vendor IRIS.TV to provide greater transparency and targeting capabilities for their premium content.

IRIS.TV's solution involved assigning an IRIS_ID to each video in Future Today's library, enabling frame-by-frame AI analysis to create contextual data segments. This data was then made available to supply-side platforms and used within Future Today's ad server, SpringServe, for direct and programmatic deals. The implementation led to significant results, including six-figure quarterly revenue increases and a 20% higher eCPM, by allowing advertisers to target high-value contextual segments like Travel, Sports, and Food & Drink.

Future Today