Case Study: Carl’s Jr. achieves stronger visits, sales, and ROAS with IRIS.TV contextual CTV targeting

Carl’s Jr boosts in-store visits 35% with IRIS.TV

Carl's Jr., represented by CMO Jennifer Tate, recognized that their customers were shifting to CTV but faced challenges with fragmented inventory and effectively targeting the right audiences. To overhaul their CTV strategy, they enlisted their agency, PMG, who utilized IRIS.TV's contextual video segments and IRIS-enabled PMPs.

Using IRIS.TV's solution, PMG bought contextual video ads across CTV streaming services at scale. This approach by IRIS.TV drove a 35% lift in in-store visits, a 152% incremental sales lift, and a 2.2X return-on-ad-spend, outperforming all other targeting tactics including those using first-party data.

Carl’s Jr