Case Study: AXA UK drives brand awareness with IRIS.TV and Silverbullet’s 4D Context Outcomes Engine

AXA UK boosts video completion rate 25% with IRIS.TV

AXA UK, one of the UK's largest insurance brands, was looking to increase its brand awareness. The company partnered with IRIS.TV and leveraged Silverbullet’s 4D Context Outcomes Engine to utilize an advanced contextual video solution for targeting consumers with greater precision.

By implementing IRIS.TV's solution through the 4D platform, AXA UK employed proprietary computer vision and machine learning to understand video content beyond simple metadata. This allowed them to target the right audience at the right moment. As a result, IRIS.TV helped AXA drive performance and engagement, achieving a 25% increase in video completion rate across skippable videos in just one month.

AXA UK