Case Study: U.S. Confectionary Manufacturing Company boosts chocolate sales with IRI insights

U.S. Confectionary Manufacturing Company - Customer Case Study

IRI helped a multi-billion dollar U.S. confectionery manufacturer address slow growth in the chocolate category. The customer had long focused on supporting premium products, but was missing that category growth was being driven by low-priced chocolates during a key seasonal period.

Using its point-of-sale database and in-depth category analysis, IRI identified growth drivers across pricing tiers, seasonal events, and pack size, revealing that Easter-shaped chocolates under $1 were a major opportunity. After the client launched new offerings in that segment, it achieved nearly 20% sales lift over two years, including 9% in year one and 10% in year two, and then expanded into additional low-cost segments.