Case Study: Top Food Manufacturing Company achieves higher sales and penetration with IRI Lift

Top Food Manufacturing Company - Customer Case Study

Top Food Manufacturing Company partnered with IRI to measure the performance of a digital campaign for a new product launch. The company’s challenge was to understand how the campaign was driving penetration and sales, and to identify mid-campaign adjustments that could improve results.

Using IRI Lift, IRI delivered weekly, granular performance reads by publisher and identified programmatic as an early poor performer. IRI then modeled the upside of reallocating impressions to stronger publishers, showing optimized results of +28.42% sales lift, +10.64% penetration, +5.04% purchase occasions, and +10.49% $ per occasion, with an estimated +40.63% incremental sales gain worth $244,014.