Case Study: Toothpaste Manufacturing Company achieves 2.5x more valuable household audiences with IRI ProScores

Toothpaste Manufacturing Company - Customer Case Study

Toothpaste Manufacturing Company worked with IRI to improve the efficiency and effectiveness of its shopper marketing efforts at a national drug retail chain. Using IRI ProScores, the company sought to identify high-propensity toothpaste brand buyers and better understand which household audiences were most valuable.

IRI used IRI ProScores Audiences to pinpoint a select group of households that drove the most sales uplift. The resulting audience was 2.5 times more valuable to the retailer than geotargeted households, helping the Toothpaste Manufacturing Company achieve a more effective media buy and prompting IRI to recommend a stronger retailer partnership for future campaigns.