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41 Case Studies
Case Study: Sun Products achieves higher ROAS and clearer campaign insights with IRI Lift
A IRI Case Study
Sun Products - Customer Case Study
Sun Products partnered with IRI to better understand the impact of multiple campaigns across brands and channels. Using IRI Lift, Sun needed a way to analyze performance at a granular level — by publisher, by week, and across brands — to identify what was working and how to improve future campaigns.
IRI used IRI Lift to evaluate six campaigns across digital and TV for the ALL and Powercore brands, uncovering key learnings that helped Sun optimize media plans. The analysis showed TV outperformed digital by 2x, digital ROAS peaked after 14 weeks, and the DVD promotion delivered 7x–21x higher return than other TV campaigns. As a result, Sun gained actionable guidance to shorten campaign lengths, reallocate impressions to top publishers, and potentially save thousands of dollars while improving ROAS.
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