Case Study: Major Food and Beverage Manufacturing Company drives $50 million in online growth with IRI

Major Food and Beverage Manufacturing Company - Customer Case Study

Major Food and Beverage Manufacturing Company partnered with IRI to improve its e-commerce analytics strategy and better understand performance across online and omnichannel channels. As a large CPG manufacturer, the company needed a clearer way to compare e-commerce sales with in-store results and make more informed decisions about its digital business.

IRI implemented a custom e-market insights solution using its Liquid Data® platform, enhanced with multi-source panel data, client e-POS, and digital shelf causal measures from Clavis. With all data in one place, the manufacturer gained faster analysis, better visibility into omnichannel performance, and a more data-driven strategy that helped drive $50 million in online growth in 2017.