Case Study: Major European Retailing Company boosts assortment efficiency with IRI

Major European Retailing Company - Customer Case Study

Major European Retailing Company worked with IRI after experiencing significant declines in sales and market share. To improve loyalty and strengthen its competitive position, the retailer needed to better align assortment across more than 150 categories, multiple store types, and varied shopper profiles.

IRI implemented a cloud-based assortment platform that integrated weekly transactions, POS, store cluster, loyalty, and shopper segmentation data, along with analytics, simulation, and optimization tools. Using the solution, the retailer improved assortment decisions, supplier collaboration, and category strategy; in one shampoo-category example, it identified the best-performing SKUs and reduced SKU count by 10% while maintaining revenue and market share, delivering significant cost savings.