Case Study: Major Carbonated Beverage Company achieves 7% net revenue growth with IRI

Major Carbonated Beverage Company - Customer Case Study

Major Carbonated Beverage Company worked with IRI to better understand the impact of its marketing activities during a major holiday weekend. The company needed to link complex data sets—including TV viewing, online video, digital campaigns, promotions, display activity, and on/offline sales—to determine how to balance spend across brands, tactics, channels, and retailers.

IRI built a measurement, optimization, and forecasting model to analyze media, consumer promotions, trade activities, and competitive activity, then recommended shifts in TV, online video, digital, FSIs, and retail tactics. By reallocating portfolio and retailer spend and increasing digital investment, IRI helped the client generate 7% net revenue growth at the same spend level, improving ROI and overall plan efficiency.