Case Study: Major Carbonated Beverage Company boosts holiday sales with IRI Media Advantage

Major Carbonated Beverage Company - Customer Case Study

Major Carbonated Beverage Company worked with IRI to better understand and validate the performance of its paid media and in-store strategies during a major holiday weekend. The company needed a central view of distribution, pricing, in-store promotion, and media data to assess the impact of its ongoing marketing campaigns.

Using IRI Media Advantage, IRI brought all media and in-store data into one dashboard so the customer could evaluate campaign performance across channels and identify growth opportunities. The solution showed that the in-store campaign outperformed competitors, social media resonated positively with millennials, and a weaker-than-expected digital presence contributed to a steeper post-holiday sales decline; as a result, the company chose to maintain digital support after holiday campaigns, unlocking an additional 10% growth opportunity.