Case Study: Leading Organic Retailing Company drives organic buyer growth with IRI Collaboration Gateway

Leading Organic Retailing Company - Customer Case Study

Leading Organic Retailing Company partnered with IRI to evaluate its organics marketing campaign and determine whether volume growth was coming from first-time buyers or repeat buyers. The retailer needed a clearer view of how the campaign was affecting its buyer base and overall organics sales.

Using the IRI Collaboration Gateway, the company analyzed campaign performance and buyer behavior. IRI found that the organics line’s buyer base increased by 7.2%, with 83% of the growth driven by new buyers; trial rose by 5.7%, and the repeat rate reached 45.3%. The retailer used these insights to refine marketing plans, expand its organic lines, and apply the modeling process to future price and promotion decisions.