Case Study: Leading Organic Product Retailing Company grows natural and organic sales with IRI

Leading Organic Product Retailing Company - Customer Case Study

Leading Organic Product Retailing Company partnered with IRI, using IRI’s Collaborative Gateway to better understand and grow its natural and organic product business. The retailer faced challenges with shopper leakage, with many organic shoppers buying outside the store, heavy loss to a major competitor, pantry-stocking behavior among its shoppers, and lagging sales in specialty natural items.

Using its custom retailer hierarchy across multiple platforms, IRI delivered rich insights and actionable analysis to help the customer close gaps in natural/organic sales through traffic, trip share, and share-of-wallet goals. The retailer is now using IRI’s modeling and scenario planning in price and promotion decisions, in collaboration with supplier partners across multiple categories.