Case Study: Leading Global Snacks Manufacturing Company achieves stronger Hispanic brand engagement with IRI Hispanic Insights Advantage

Leading Global Snacks Manufacturing Company - Customer Case Study

Leading Global Snacks Manufacturing Company worked with IRI to better understand Hispanic consumer preferences across its brands and markets. The company wanted to identify which audiences were driving consumption and determine whether a larger investment in Spanish-language TV would deliver a strong return.

Using IRI’s Hispanic Insights Advantage and Liquid Data platform, IRI analyzed point-of-sale ethnic segmentation and measured brand effect, including recall, message recall, and likeability, against English-language ads. IRI found Spanish-language TV outperformed English among Hispanic millennials, helping the client increase Spanish-language TV spend by 444%, generate a 159% rise in Hispanic word of mouth, and drive an 8% lift in brand consumption.