Case Study: Leading Global Operating Retailing Company achieves 2.8% sales growth with IRI's global execution platform

Leading Global Operating Retailing Company - Customer Case Study

Leading Global Operating Retailing Company, a global retailer operating in more than 30 countries, wanted to accelerate growth and gain share across regions. However, its business performance analysis and decision-making were slowed by complex processes, disparate data assets, and limited insight from suppliers. IRI helped address this challenge with a custom global execution platform built on IRI Retail Advantage™, IRI Liquid Data™, and IRI Liquid Modeling™.

IRI integrated the retailer’s data at a granular level and added predictive analytics, scenario planning, and optimization across assortment, promotion, pricing, shopper activation, and measurement, plus a supplier collaboration interface. The solution delivered a 2.8% sales increase over three years, including +1.5% from improved assortment, +0.5% from shopper targeting, and +0.8% from better price and promotions. IRI also helped the client reduce SKUs by 10% without losing revenue or market share, while driving an estimated 30% increase in data sales and additional cost savings from improved efficiency.