Case Study: Leading Frozen, Refrigerated and Shelf Stable Food Manufacturing Company achieves up to 10% share gain with IRI consumer-centric dinner occasion strategies

Leading Frozen, Refrigerated and Shelf Stable Food Manufacturing Company - Customer Case Study

Leading Frozen, Refrigerated and Shelf Stable Food Manufacturing Company worked with IRI to develop retailer-specific strategies to grow dinner-related brands and the dinner eating occasion. The challenge was to create an eating-occasion-based strategic platform by analyzing millions of data points across meal occasions, store-level purchases, product trips, and shopper attitudes at the overall, store, segment, and household levels.

IRI used a highly differentiated analytics approach, combining analysis of 700,000 eating occasions, 56 million products purchased, 1 million product trips, and a survey of 2,800 shoppers to identify the key drivers of dinner decisions and how they affect buying behavior. IRI then recommended retailer strategies such as scheduled meal-solution displays, improved aisle management, and in-store and out-of-store shopper marketing, helping deliver up to 4% share gain for retailers and 10% share gain for manufacturers, with occasion-based solutions 50% more effective than traditional item promotions.