Case Study: Leading Dairy Retailing Company achieves $10 million sales growth with IRI

Leading Dairy Retailing Company - Customer Case Study

Leading Dairy Retailing Company worked with IRI to address a complex dairy category challenge: an over-SKU’d shelf, unclear reset principles, and no framework for ongoing simulation and optimization as market conditions changed. The retailer needed a better way to align shelf space and assortment with shopper use occasions and consumer needs.

IRI used predictive analytics, store clustering, and target consumer segments to define customer need states and recommend optimal shelf sets, brand assortment, and shelf space. By balancing branded and private label growth and supporting targeted marketing, IRI helped the retailer increase dairy sales by $10 million while also improving engagement and trips.