Case Study: Leading Beer Product Company achieves 9% higher incremental sales uplift with IRI Verified Audiences

Leading Beer Product Company - Customer Case Study

Leading Beer Product Company worked with IRI after launching a new flavor extension to its existing beer product. The company wanted to determine whether purchase-based targeting or demographic targeting would perform better in digital media, using IRI Verified Audiences to reach the right audience.

IRI used Verified Audiences to identify verified lapsed light beer buyers and verified buyers of the client’s existing product line, then recommended shifting more media investment toward purchase-based targets. The result was a more efficient media buy, with verified purchase-based targets delivering 9% more incremental uplift than demographic targets and up to 4x higher incremental campaign uplift versus non-verified purchase-based targets.