Case Study: Large Snack Manufacturing Company achieves 8.9% sales lift with IRI campaign measurement

Large Snack Manufacturing Company - Customer Case Study

Large Snack Manufacturing Company worked with IRI to understand the effectiveness of a 32-week digital campaign across three creatives, with a focus on measuring which audience segments responded best and what was driving sales lift. The company needed a clear view of campaign performance, including penetration, purchase frequency, and purchase size.

IRI used its campaign measurement methodology to compare exposed consumers with matched control groups, control for market factors, and isolate the impact of ad exposure. The analysis showed an 8.9% sales lift and a $2.54 return on advertising spend, while also identifying an untapped $400 million to $450 million online opportunity and highlighting the strongest driver as Creative A.