Case Study: Large Food and Beverage Manufacturing Company uncovers a $400M+ online opportunity with IRI

Large Food and Beverage Manufacturing Company - Customer Case Study

IRI worked with a Large Food and Beverage Manufacturing Company that needed help identifying the best online growth opportunities across its brand portfolio. As e-commerce was still relatively immature in the category, the company needed a clearer way to determine which brands and retailers to prioritize for future digital growth.

IRI analyzed category e-commerce propensity, shopper behavior, and in-store versus e-commerce product preferences to build a strategy for the manufacturer. The solution helped the company focus on Amazon, Walmart.com, and Peapod with tailored assortment and fulfillment strategies, while also aligning social media activity with innovation launches. IRI’s work uncovered an untapped $400 million to $450 million online opportunity and identified the brands, retailers, and marketing levers to prioritize.