Case Study: Large CPG Manufacturing Company achieves 150% e-commerce sales growth with IRI

Large CPG Manufacturing Comapny - Customer Case Study

Large CPG Manufacturing Company worked with IRI to better understand its e-commerce performance and the evolving online shopping landscape. The company needed clearer visibility into sales, share, shopper behavior, and the best opportunities to grow in digital channels.

IRI’s E-commerce Reporting Suite and analytics expertise delivered insights on three-year dollar sales and share trends, shopper digital paths, conversion drivers, and competitor performance. With these recommendations, the customer built a go-to-market roadmap, prioritized key e-retailers, and aligned its e-commerce and retail strategy, with IRI’s insights helping position the company for an expected 150% increase in e-commerce sales.