Case Study: Household Cleaning Product Manufacturing Company achieves 193% ROAS with IRI Shopper Analytics and ProScores for Walmart Targeting

Household Cleaning Product Manufacturing Company - Customer Case Study

A Household Cleaning Product Manufacturing Company partnered with IRI to improve the performance of a new product campaign at Walmart. The challenge was to reach the right shoppers efficiently and drive strong sales lift from the launch.

IRI’s Shopper Analytics team used IRI ProScores® for Walmart Targeting to identify and target two high-value shopper segments, focusing on heavy category spenders and loyal Walmart shoppers with a high share of CPG spend. The campaign reached two million households and delivered incremental sales lift, generating a 193% return on advertising spend over 52 weeks.