Case Study: Frozen Food Manufacturing Company achieves 10-20% Marketing Gains with IRI ProScores®

Frozen Food Manufacturing Company - Customer Case Study

Frozen Food Manufacturing Company partnered with IRI to improve the effectiveness of its digital advertising and planning efforts. The company needed a better way to understand audience purchasing behavior and optimize media allocation across brands, publishers, and sites.

Using IRI’s planning process and IRI ProScores® solution, IRI overlaid category buyers with comScore Media Metrix data to refine ad execution by site and audience behavior. IRI helped the manufacturer adjust placements, add video where users lingered longer, and increase impressions where traffic was high but engagement time was low, resulting in 10 to 20 percent in identified marketing gains and an average 23 percent increase in advertising effectiveness across IRI Digital Planning.