Case Study: CPG Manufacturing Company avoids delisting and protects $10M+ in distribution with IRI shopper insights

CPG Manufacturing Company - Customer Case Study

CPG Manufacturing Company worked with IRI when a key retailer partner began testing stores without the company’s brand, putting more than $10 million in annual distribution at risk. The manufacturer needed to quickly understand whether the absence of its products was hurting store performance and whether the test could lead to delisting.

Using IRI’s shopper insights and retailer collaboration tools, the company built custom test and control store groups, tracked pre- and post-test sales trends, and monitored results through dashboards. IRI helped the client show that sales were weaker in test stores than in control stores carrying the brand, enabling the team to report the impact quickly and ultimately preserve full distribution worth over $10 million annually.