Case Study: Coffee Manufacturing Company avoids delistment with IRI Brand AdvantEdge

Coffee Manufacturing Company - Customer Case Study

Coffee Manufacturing Company worked with IRI to address a serious delistment risk at a key retailer across four important markets. The company needed to prove the value of its brand and determine which products and stores should stay in distribution, using IRI’s Brand AdvantEdge shopper insights and collaboration tools.

IRI helped the manufacturer validate brand performance, identify the items that should remain on shelf, and pinpoint stores with stronger sales potential. As a result, the company showed that its brand had strong sales in more than half of stores across the four markets, recommended retaining core-sized coffee items, and successfully retained distribution of its core products across all of the retailer’s markets.