Case Study: Top Pharma Company achieves personalized omnichannel engagement and sales growth with IQVIA Next Best

Top Pharma Company Drives Growth with Insight Orchestration

Top Pharma Company faced declining impact from prior digital investments, fragmented customer insights across channels, and inconsistent regional outreach that left sales reps unsure when, how, and why to engage healthcare providers. To modernize engagement and surface actionable intelligence, the company partnered with IQVIA and adopted the IQVIA Next Best platform to create a more personalized, customer‑centric approach.

IQVIA implemented an omnichannel engagement ecosystem with five customizable algorithms embedded in CRM workflows, integrating three-plus years of HCP interaction, sales, and patient data to generate real‑time, personalized recommendations. Adoption rose quickly—above 60% in week one and over 80% within six weeks—with recommendation adoption climbing 60% above baseline; reps with medium/high adoption recorded 5% more calls per HCP and 10% more calls overall in the first nine weeks, and the program saw ~17% NBRx growth and over 2% TRx growth within eight weeks, demonstrating measurable business impact from IQVIA’s solution.