Case Study: Large Multinational Pharmaceutical Firm achieves global, intelligence-driven omnichannel engagement for 10,000 users in 78 countries with IQVIA OCE

Top 15 Pharma Company Deploys IQVIA OCE for 10,000 Users in 78 Countries

Large Multinational Pharmaceutical Firm faced an end-of-life legacy CRM and needed an integrated, scalable omnichannel platform with embedded AI/ML to surface insights and optimize customer engagements. They selected IQVIA’s Orchestrated Customer Engagement (OCE) solution to provide an enterprise-wide, intelligence-driven replacement that could adapt quickly to changing commercial needs.

IQVIA deployed OCE—powered by IQVIA Connected Intelligence—globally after a successful pilot in Japan, empowering nearly 10,000 users across 78 countries. The solution delivered seamless integration, role-based views, and AI-driven “next best action” recommendations, improving field execution, enabling team-selling across sales, marketing, medical and market access, and driving more personalized, timely omnichannel interactions.