Case Study: Top 10 Pharma Company achieves smarter decisions and personalized HCP engagement with IQVIA OCE

Top 10 Pharma Company Selects IQVIA OCE to Drive Smarter Decisions and Unleash New Opportunities Faster

10 Pharma Company, a global leader in pharmaceuticals and diagnostics, faced a fragmented, costly CRM that could not support its expanding specialty therapeutics portfolio or its goal of more deliberate, customer-first HCP interactions. To replace legacy systems and create a connected commercial ecosystem, the company turned to IQVIA and its Orchestrated Customer Engagement (OCE) platform.

IQVIA implemented OCE to integrate multiple data sources, analytics and machine learning into end-user workflows, enabling intelligent omnichannel engagement and team selling. The solution was rolled out to over 15,000 users in more than 100 countries, improving cross-functional alignment, decision-making and go-to-market execution and enabling highly targeted, personalized HCP engagements.