Case Study: US Biotech company exceeds forecast expectations and accelerates launch with IQVIA Launch Excellence

Synchronizing a Disjointed Biotech Launch Plan

A US Biotech company preparing to launch a facial aesthetics product faced fragmented launch plans, unclear functional responsibilities, and a market dominated by a highly loyal competing product. IQVIA was engaged to consolidate plans, provide a Launch Readiness solution (including the Launch Excellence team and a web-based launch tool with automated reporting), define governance and communication processes, and supply ongoing on-site launch readiness support.

IQVIA combined its Launch Excellence team, a web-based launch dashboard, and an on-site Launch Manager to create a single playbook, track critical success factors, manage functional updates, and generate automated reports. The IQVIA-led approach delivered clear visibility and alignment, the ability to flag at-risk activities, moved the project from approval to launch in record time, and the product far exceeded forecast expectations.