Case Study: Non-promotional Materials Company achieves global regulatory compliance for 2,000+ materials across 60+ markets with IQVIA

Regulatory Review of Promotional Materials for an EU-based Pharmaceutical Company Across 60+ Global Markets

Non-promotional Materials Company engaged IQVIA to tackle the complex regulatory review of 2,000+ promotional and non‑promotional materials across 60+ global markets. The customer faced fragmented vendor management, no local affiliate coverage in many markets, missing SOPs, stakeholder coordination inefficiencies, and rising digital compliance risks while needing alignment with EU and national regulations.

IQVIA deployed a dedicated regulatory team, market‑specific training, intelligence‑driven workflows and a digital compliance team, and established SOPs and clear roles to centralize reviews and approvals. IQVIA reviewed more than 2,000 materials across 60+ countries, delivered detailed country reports and actionable feedback, scaled local teams for peak demand, and achieved standardized processes and demonstrable regulatory compliance across the targeted markets.