Case Study: Global Pharmaceutical Company achieves rapid global rollout and boosted sales performance with IQVIA Next Best

Rapid Rollout of IQVIA Next Best Delivers Immediate Boost in Sales Performance

Global Pharmaceutical Company needed a scalable next-best-action program to improve sales force performance, operationalize successful pilots, and bring AI/ML-driven automation and personalization in‑house. They engaged IQVIA and its IQVIA Next Best platform to support global rollout, role-specific workflows (including sales and MSLs), and the ability to tailor and own algorithms over time.

IQVIA delivered an open, scalable SaaS solution with built‑in rules, KPIs, data connectors, and a library that supports bring‑your‑own and in‑platform algorithms (the customer now maintains 350+ algorithms). IQVIA enabled a rapid rollout—19 countries in under 5 months—scaling to >100 brands and >6,000 reps; reps acted on suggestions (sending emails) over 50% of the time (more than 5× the control), 77% of users in one country would recommend the program, and the client now manages and develops the program in‑house.