Case Study: Midsize Global Life Science Company achieves rapid sales uplift and optimized field force execution with IQVIA OCE+

Midsize Life Science Company Optimized Field Force Execution by Adopting IQVIA OCE+ to Drive Better Engagement and Sales Growth

Midsize Global Life Science Company faced limited field force execution and poor alignment between personal and non-personal channels ahead of a major portfolio expansion. After benchmarking solutions, the company selected IQVIA and its IQVIA OCE+ platform to deliver AI/ML-driven, contextual CRM insights to make sales teams more efficient and improve HCP engagement.

IQVIA implemented OCE+ (Salesforce-based) with rapid migration and integration—moving prior CRM customizations in 10 weeks and deploying Next Best Action recommendations in under 3 weeks—driving over 80% user adoption by week 4. IQVIA’s solution improved productivity and omnichannel engagement, delivering immediate sales uplift (4.9% TRx and 6.5% NBRx within four weeks) and a projected 8:1 ROI.