Case Study: Leading Professional Healthcare Service Provider achieves improved access to healthcare professionals and #1 brand leadership with IQVIA

Leading Professional Healthcare Service Provider - Customer Case Study

Leading Professional Healthcare Service Provider engaged IQVIA to improve access to roughly 8,000 healthcare professionals and meet a requirement to contact busy HCPs every eight weeks amid strong competitive pressure. IQVIA provided a hybrid team approach — 11 hybrid reps (two days face‑to‑face, three days virtual) plus two virtual‑only reps — supported by IQVIA’s remote‑detailing technology, including the QDialogue platform.

IQVIA’s team delivered tens of thousands of face‑to‑face and virtual calls over 40 weeks and consistently outperformed agreed performance measures by more than 15% from the first cycle; the program hit daily targets (nine F2F or 50 virtual calls) across the campaign, helped the brand become the number‑one recommended product in its category, and led the customer to extend IQVIA’s services into a second year. IQVIA’s technology also boosted sales‑force effectiveness and engagement through longer, visually supported calls.