Case Study: Leading Fast-Moving Consumer Goods Environment Company achieves over 95% sales increase with IQVIA's virtual engagement solution

Leading Fast-Moving Consumer Goods Environment Company - Customer Case Study

Leading Fast-Moving Consumer Goods Environment Company faced the challenge of increasing coverage and recommendations among target clinicians and pharmacies beyond its existing field force. IQVIA stepped in, providing a virtual sales team and leveraging its remote detailing capabilities (including the QDialogue platform) to create a seamless, complementary experience for healthcare professionals.

IQVIA’s virtual team supported the field force by expanding coverage, increasing touchpoints, and introducing brand-related digital resources; the campaign delivered strong, measurable gains: virtual-only activity drove a 65% lift in sales (equivalent to face‑to‑face activity), and combining face‑to‑face and virtual calls produced a >95% increase in sales. The success has led to an ongoing multi‑brand engagement with IQVIA.