Case Study: Leading Consulting Company achieves precision physician targeting and double-digit growth with IQVIA OneKey

IQVIA OneKey Powers Precision Targeting

Leading Consulting Company, a national firm that helps traditional medical practices transition to concierge and personalized care, faced poor-quality email lists that hurt physician recruitment and campaign effectiveness. To find a reliable data partner, the company evaluated IQVIA’s OneKey (including proof-of-concept NPI testing) to obtain the detailed demographic attributes needed to identify prospects such as near‑retirement physicians, recent graduates, and employed doctors ready to take over practices.

IQVIA delivered premium OneKey data, opt‑in emails, and consultative support, enabling precision targeting across markets with access to 11.1 million practitioner listings and 500+ continuously updated attributes. The partnership improved outreach accuracy, reduced bounced emails, and produced measurable impact—double‑digit year‑over‑year revenue growth, six consecutive OneKey renewals, and numerous referrals—underscoring IQVIA’s role in the company’s growth.