Case Study: Leading Therapeutics Healthcare Providers achieves rapid referral growth and $8M+ incremental revenue with IQVIA MedTech

IQVIA MedTech’s commercial field solutions team helped a global market leader accelerate the transition from oral therapeutics to medical intervention

Leading Therapeutics Healthcare Providers engaged IQVIA to accelerate the shift from oral therapeutics to a first‑in‑class implantable cardiovascular device after lacking internal bandwidth to generate referrals. They contracted IQVIA MedTech’s commercial field solutions team to target non‑referring HCPs using IQVIA data and virtual sales representatives (VSRs).

IQVIA hired six VSRs and one project leader, coordinated closely with the customer’s field sales team, and executed data‑driven outreach that completed 10,000 calls and 292 video in‑services. The initiative generated 618 product referrals, more than $8M in incremental revenue (≈$13,000 per referral) within nine months and delivered nearly an 8:1 ROI, prompting Leading Therapeutics Healthcare Providers to extend the engagement and other brands to pursue similar projects with IQVIA.