Case Study: Leading Pharmacy Retailer achieves real-time shop-level visibility and up to 340% sales uplift with IQVIA Digital Couponing

IQVIA Digital Couponing

Leading Pharmacy Retailer, a market leader in vitamins in the French pharmacy channel, faced a lack of shop-level data during the critical October–November multi‑vitamin promo period and needed to measure in-store visibility, promo compliance and sales impact per pharmacy. They engaged IQVIA and used IQVIA Digital Couponing to gain real-time, shop‑level insights.

IQVIA deployed a three‑step Digital Couponing solution—assigning a Unique Connecting Code to each pharmacy, sending SMS digital coupons tied to that shop, and automatically reimbursing pharmacies—so visibility and sales could be tracked live. The program found that the most dynamic pharmacies generated 75% of the total impact, top sales reps accounted for 35% of results, best regions contributed over 50% of outcomes, and dynamic stores produced substantial sales uplifts (examples reported up to 340%), while real‑time tracking enabled targeted engagement and cost savings, per IQVIA.